Business Incubator and retail academy in Paisley, Scotland

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January 2020

Video Production for Social Media – DigitalBoost

January 30 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Video captures people's attention online and is becoming increasingly important for engaging with potential, or real, clients. Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various…

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Video Production for Social Media – DigitalBoost

January 30 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See…

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February 2020

Effective use of Social Media

February 4 @ 5:00 am - 7:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event Social Media offers businesses a way of reaching, engaging and interacting with your customers. From driving sales, boosting your brand awareness and even conducting Marketing Research, this workshop will outline how new businesses of all sizes can utilise Social Media effectively. This session will cover: Choosing the right social media platform(s) for your business How to use Social to increase awareness of your brand, as well as to strengthen your brand associations How to…

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Advertising and Promotion

February 6 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event In this workshop you will: identify what and where the markets are for your business describe the key ingredients for a successful advertisement list the cost benefits of using different ways of advertising identify the best medium for your business evaluate the benefits of setting up a website for your business By the end of the workshop you will have the knowledge and skills to create an advertising plan to help improve and increase…

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Business Start-Up: Marketing

February 11 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place 

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Web and Social Media Analytics – DigitalBoost

February 13 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information. You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even more powerfully, you’ll be ready to use the data to improve your website’s effectiveness. We’ll show you how often to check analytics, how to set goals and…

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Improve Your Search Engine Ranking

February 17 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: how search engines work the importance of good copy and meta data registering with major search engines updating the site how to measure the improvement to your site By the end of the workshop you will have the relevant knowledge to enable you to improve your search engine positioning. Click here to book your place

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Masterclass: Costing & Pricing

February 19 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Costing & Pricing This workshop focuses on what to consider when costing and pricing your product or service. This will include: What elements to consider when costing & pricing your work How to calculate direct costs How to calculate overheads How to cost your time How to consider the value of your product within the marketplace How to calculate a price for wholesale How does the lifecycle of your product reflect its pricing? The workshop will be interactive, and participants…

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Introduction to Bookkeeping

February 20 @ 1:00 pm - 4:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised how to use financial records for monitoring the financial state of your business what financial measures and forecasts are needed by your business what information on financial record keeping is available and from whom By the end of the workshop, you will be able to introduce a…

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Business Start-Up: Finance

February 25 @ 1:30 pm - 6:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Creative Toolkit – Session 3

February 26 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Marion Morrison is a coach, trainer and motivational speaker who uses self leadership tools, time management techniques, confidence building and emotional resilience to help individuals clarify their goals, achieve development objectives and to unlock their potential. “Marion’s passion, dedication, enthusiasm and sparkling energy are so contagious - engage with her when you want to take charge of your life, nurture your dreams and to power up your ambitions “ Session 3: ToolKit Workshop Create your motivation on DEMAND Be bigger…

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March 2020

Blogging for Customer Engagement

March 3 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event If you don't have a strategy that includes a business blog you are missing out. Blogging, used correctly is a great way of bringing potential new customers to your website and a way of engaging with customers. Come along and find out how to boost your customer reach using a business blog, find out top tips as well as information about how to ensure your blog is read by your target audiences and how…

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Profitable Customer Service

March 5 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event In this workshop you will: appraise the role of customer service in yielding competitive advantage improve your own customer service understand the role of technology in managing and delivering customer service understand the role of social media in managing reputation share models of best practice in delivering customer service consider an action plan for the integration of a customer focussed culture learn about legislation, standards and codes of practice that affect the delivery of…

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Improve Your Online Users Experience – DigitalBoost

March 12 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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You will learn how to analyse your current digital offering. How to assess, test, and ultimately improve your user’s experience. You will be able to discover and define your business goals, design a user friendly experience, test and launch your product. Once you have completed this workshop you will appreciate how to continuously maintain and improve your digital presence, acting on evidence of opportunities for enhancement. The ultimate purpose is to look at your online offerings in a new light…

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Pitching Your Products

March 18 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Want to know how to pitch your products to a retailer? Our speaker Heather McCulloch is herself a designer and founder of The Pirate & Bluebelle, an independent retail shop which supports and sells the work of new and emerging artists and designers. The masterclass will enhance your understanding of how to successfully approach a potential stockist and see the process from a retailers perspective. It will cover:   Using social media to engage with /approach retailers How e-mail and…

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