Business Incubator and retail academy in Paisley, Scotland

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January 2020

Business Start-Up: Business Planning

January 18 @ 5:00 pm - 8:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Creative Toolkit – Session 2

January 22 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Marion Morrison is a coach, trainer and motivational speaker who uses self leadership tools, time management techniques, confidence building and emotional resilience to help individuals clarify their goals, achieve development objectives and to unlock their potential. “Marion’s passion, dedication, enthusiasm and sparkling energy are so contagious - engage with her when you want to take charge of your life, nurture your dreams and to power up your ambitions “ Session 2: ToolKit Workshop Create your motivation on DEMAND Be bigger…

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Business Start-Up: Business Planning

January 22 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Marketing Your Business

January 23 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event In this workshop you will: explore what the market is identify what your customers need and want begin to produce forecasts for your business decide what type of marketing you will use calculate how much your marketing will cost identify reasonable adjustments to your products or services work out what the price of your products or services should be list who will be involved in marketing explain how and where your products or services…

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How to Get Found Online – Search Engine Optimisation (SEO) – DigitalBoost

January 27 @ 1:30 pm - 3:30 pm

This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings. You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and…

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Business Start-Up: Finance

January 29 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Video Production for Social Media – DigitalBoost

January 30 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Video captures people's attention online and is becoming increasingly important for engaging with potential, or real, clients. Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various…

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Video Production for Social Media – DigitalBoost

January 30 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See…

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February 2020

Effective use of Social Media

February 4 @ 5:00 am - 7:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event Social Media offers businesses a way of reaching, engaging and interacting with your customers. From driving sales, boosting your brand awareness and even conducting Marketing Research, this workshop will outline how new businesses of all sizes can utilise Social Media effectively. This session will cover: Choosing the right social media platform(s) for your business How to use Social to increase awareness of your brand, as well as to strengthen your brand associations How to…

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Advertising and Promotion

February 6 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event In this workshop you will: identify what and where the markets are for your business describe the key ingredients for a successful advertisement list the cost benefits of using different ways of advertising identify the best medium for your business evaluate the benefits of setting up a website for your business By the end of the workshop you will have the knowledge and skills to create an advertising plan to help improve and increase…

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Business Start-Up: Marketing

February 11 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place 

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Web and Social Media Analytics – DigitalBoost

February 13 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information. You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even more powerfully, you’ll be ready to use the data to improve your website’s effectiveness. We’ll show you how often to check analytics, how to set goals and…

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Improve Your Search Engine Ranking

February 17 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: how search engines work the importance of good copy and meta data registering with major search engines updating the site how to measure the improvement to your site By the end of the workshop you will have the relevant knowledge to enable you to improve your search engine positioning. Click here to book your place

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Masterclass: Costing & Pricing

February 19 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Costing & Pricing This workshop focuses on what to consider when costing and pricing your product or service. This will include: What elements to consider when costing & pricing your work How to calculate direct costs How to calculate overheads How to cost your time How to consider the value of your product within the marketplace How to calculate a price for wholesale How does the lifecycle of your product reflect its pricing? The workshop will be interactive, and participants…

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Introduction to Bookkeeping

February 20 @ 1:00 pm - 4:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised how to use financial records for monitoring the financial state of your business what financial measures and forecasts are needed by your business what information on financial record keeping is available and from whom By the end of the workshop, you will be able to introduce a…

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