Business Incubator and retail academy in Paisley, Scotland

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December 2019

Pinterest, Instagram and Photography for Business – DigitalBoost

December 5 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos. Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact. Discover the basic ‘does and don’ts’ of…

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January 2020

Twitter & Hootsuite (Intermediate) – DigitalBoost

16th January 2020 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness. This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as…

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How to Get Found Online – Search Engine Optimisation (SEO) – DigitalBoost

27th January 2020 @ 1:30 pm - 3:30 pm

This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings. You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and…

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Video Production for Social Media – DigitalBoost

30th January 2020 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Video captures people's attention online and is becoming increasingly important for engaging with potential, or real, clients. Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various…

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February 2020

Web and Social Media Analytics – DigitalBoost

13th February 2020 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information. You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even more powerfully, you’ll be ready to use the data to improve your website’s effectiveness. We’ll show you how often to check analytics, how to set goals and…

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March 2020

Improve Your Online Users Experience – DigitalBoost

12th March 2020 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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You will learn how to analyse your current digital offering. How to assess, test, and ultimately improve your user’s experience. You will be able to discover and define your business goals, design a user friendly experience, test and launch your product. Once you have completed this workshop you will appreciate how to continuously maintain and improve your digital presence, acting on evidence of opportunities for enhancement. The ultimate purpose is to look at your online offerings in a new light…

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