Business Incubator and retail academy in Paisley, Scotland

Incube Masterclasses

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March 2019

Branding: How to Build a Brand

March 6 @ 10:00 am - 1:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom

Branding: Who am I? Understanding your brand USP and values Defining the audience for your brand The value of provenance & telling your story as a brand How to raise the profile of your brand on social media Connecting with your audience & brand influencers The half-day workshop will be interactive, and participants will complete a worksheet during the session focussed on creating and defining the characteristics of their brand. Fiona Chautard is a qualified business coach, experienced mentor and…

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Creative Toolkit – Introduction

March 20 @ 10:00 am - 11:00 am
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom

Introduction Why am I designing/making/in business? What am I committed to? Prime your mind to be in the best state for productivity. Set your Intentions. Marion Morrison is a coach, trainer and motivational speaker who uses self leadership tools, time management techniques, confidence building and emotional resilience to help individuals clarify their goals, achieve development objectives and to unlock their potential. “Marion’s passion, dedication, enthusiasm and sparkling energy are so contagious – engage with her when you want to take…

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Market Research: Who is My Customer?

March 27 @ 10:00 am - 1:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom

Market Research: Who is My Customer? How to conduct market research for your brand Identifying who the customer is for your brand Creating different customer profiles for your brand Introduction to the basic elements of retailing Defining the difference between wholesale and direct selling How to sell online Building audience/ profile/ traffic for your brand through social media The half-day workshop will engage participants to answer questions about their own business and fill in a worksheet during the course of…

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April 2019

Creative Toolkit – Session 1

April 24 @ 10:00 am - 12:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom

Become clear on how YOU are in control to create your goals and a vision for your business Learn how to become a flourishing, determined self leader. Create a system to manage time and stress Develop an understanding of the triggers that can throw you off BALANCE and how to refocus. Marion Morrison is a coach, trainer and motivational speaker who uses self leadership tools, time management techniques, confidence building and emotional resilience to help individuals clarify their goals, achieve…

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May 2019

Costing & Pricing

May 1 @ 10:00 am - 1:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom

Costing & Pricing This workshop focuses on what to consider when costing and pricing your product or service. This will include: What elements to consider when costing & pricing your work How to calculate direct costs How to calculate overheads How to cost your time How to consider the value of your product within the marketplace How to calculate a price for wholesale How does the lifecycle of your product reflect its pricing? The workshop will be interactive, and participants…

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Website in A Day

May 15 @ 9:00 am - 4:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom

Website in A Day Are you a start-up or small business who wants to set up a website you can self-manage? This fun but practical one-day free workshop is perfect - at the end of the day you will have a site ready to go live. The website will include: flexible, easy to use website with the ability to make changes; up to 6 pages; e-commerce functionality; mobile optimised; SEO friendly; design banners; call-to-action buttons; a conversion strategy for enquiries. After…

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