Business Incubator and retail academy in Paisley, Scotland

Incube Masterclasses

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October 2019

Branding: How to Build a Brand

October 23 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Branding: Who am I? Understanding your brand USP and values Defining the audience for your brand The value of provenance & telling your story as a brand How to raise the profile of your brand on social media Connecting with your audience & brand influencers The half-day workshop will be interactive, and participants will complete a worksheet during the session focused on creating and defining the characteristics of their brand. Fiona Chautard is a qualified business coach, experienced mentor and…

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Creative Toolkit – Session 1 of 3

October 30 @ 10:00 am - 12:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Why am I designing/making/in business? What am I committed to? Prime your mind to be in the best state for productivity. Set your Intentions. Marion Morrison is a coach, trainer and motivational speaker who uses self leadership tools, time management techniques, confidence building and emotional resilience to help individuals clarify their goals, achieve development objectives and to unlock their potential. “Marion’s passion, dedication, enthusiasm and sparkling energy are so contagious – engage with her when you want to take charge…

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November 2019

Market Research: Who is My Customer?

November 20 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Market Research: Who is My Customer? How to conduct market research for your brand Identifying who the customer is for your brand Creating different customer profiles for your brand Introduction to the basic elements of retailing Defining the difference between wholesale and direct selling How to sell online Building audience/ profile/ traffic for your brand through social media The half-day workshop will engage participants to answer questions about their own business and fill in a worksheet during the course of…

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December 2019

Website in a Day

December 4 @ 9:00 am - 4:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Website in A Day Are you a start-up or small business who wants to set up a website you can self-manage? This fun but practical one-day free workshop is perfect - at the end of the day you will have a site ready to go live. The website will include: flexible, easy to use website with the ability to make changes; up to 6 pages; e-commerce functionality; mobile optimised; SEO friendly; design banners; call-to-action buttons; a conversion strategy for enquiries. After…

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