Business Incubator and retail academy in Paisley, Scotland

Business Gateway

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January 2020

Business Start-Up: Marketing

January 15 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Sales Strategy – How to plan for success

January 16 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event Business Gateway are pleased to be hosting a workshop aimed at helping you develop an effective sales strategy to support your business' sales goals in 2020. Selling is at the core of any business, and most businesses are always looking to work out ways to sell more effectively. Having an effective sales strategy in place helps focus efforts in a co-ordinated and structured way, allowing monitoring and refinement. Key Learning outcomes • Imparting some…

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Build your Brand using PR

January 17 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event To educate and help organisations understand how to undertake public relations and give some useful resources to achieve this, as well as to help clients gain a more focussed view of PR strategies. This course will help you gain an understanding of how to conduct PR strategies and how PR can be a cost effective way to promote your organisations products and services. Key Learning outcomes: Review of PR tactics Encourage discussion & commitment…

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Business Start-Up: Business Planning

January 18 @ 5:00 pm - 8:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Business Start-Up: Business Planning

January 22 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Marketing Your Business

January 23 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event In this workshop you will: explore what the market is identify what your customers need and want begin to produce forecasts for your business decide what type of marketing you will use calculate how much your marketing will cost identify reasonable adjustments to your products or services work out what the price of your products or services should be list who will be involved in marketing explain how and where your products or services…

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Business Start-Up: Finance

January 29 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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February 2020

Effective use of Social Media

February 4 @ 5:00 am - 7:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event Social Media offers businesses a way of reaching, engaging and interacting with your customers. From driving sales, boosting your brand awareness and even conducting Marketing Research, this workshop will outline how new businesses of all sizes can utilise Social Media effectively. This session will cover: Choosing the right social media platform(s) for your business How to use Social to increase awareness of your brand, as well as to strengthen your brand associations How to…

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Advertising and Promotion

February 6 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event In this workshop you will: identify what and where the markets are for your business describe the key ingredients for a successful advertisement list the cost benefits of using different ways of advertising identify the best medium for your business evaluate the benefits of setting up a website for your business By the end of the workshop you will have the knowledge and skills to create an advertising plan to help improve and increase…

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Business Start-Up: Marketing

February 11 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place 

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Improve Your Search Engine Ranking

February 17 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: how search engines work the importance of good copy and meta data registering with major search engines updating the site how to measure the improvement to your site By the end of the workshop you will have the relevant knowledge to enable you to improve your search engine positioning. Click here to book your place

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Introduction to Bookkeeping

February 20 @ 1:00 pm - 4:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised how to use financial records for monitoring the financial state of your business what financial measures and forecasts are needed by your business what information on financial record keeping is available and from whom By the end of the workshop, you will be able to introduce a…

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Business Start-Up: Finance

February 25 @ 1:30 pm - 6:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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March 2020

Blogging for Customer Engagement

March 3 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event If you don't have a strategy that includes a business blog you are missing out. Blogging, used correctly is a great way of bringing potential new customers to your website and a way of engaging with customers. Come along and find out how to boost your customer reach using a business blog, find out top tips as well as information about how to ensure your blog is read by your target audiences and how…

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Profitable Customer Service

March 5 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event In this workshop you will: appraise the role of customer service in yielding competitive advantage improve your own customer service understand the role of technology in managing and delivering customer service understand the role of social media in managing reputation share models of best practice in delivering customer service consider an action plan for the integration of a customer focussed culture learn about legislation, standards and codes of practice that affect the delivery of…

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