Business Incubator and retail academy in Paisley, Scotland

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August 2019

Networking Event – How to Network

August 27 @ 5:30 pm - 7:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Come along to our Business Networking event - you will have the opportunity to meet & network with other local business owners & BG Advisers to find out how we can help support your business growth. The event (aimed at growing businesses), which will provide an excellent opportunity to meet potential suppliers and customers, will include a light buffet and tea and coffee, as well as information on the range of services available across Renfrewshire to help you…

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Getting Private Sector Contracts – Part Two

August 28 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details What does the private sector want from suppliers? This two-part workshop aims to help organisations prepare and apply through private sector procurement processes. Finding and winning private sector contracts can be a challenge for many B2B organisations. With requirements changing from organisation to organisation, being prepared and ‘procurement ready’ can be a significant challenge to any organisation looking to get high value and lucrative private sector contracts. These events have been developed to help organisations prepare and apply…

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Improve Your Search Engine Ranking

August 29 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop aims to improve your understanding of how search engines prioritise results. The workshop will look at: how search engines work the importance of good copy and meta data registering with major search engines updating the site how to measure the improvement to your site By the end of the workshop you will have the relevant knowledge to enable you to improve your search engine positioning.   Click here to book your place

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September 2019

Effective use of Social Media for Start Ups

September 4 @ 10:00 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop will help provide start-ups with an overview of the most popular Social Media platforms used for Business and provide useful insights in how to use Social Media effectively. Social Media offers businesses a way of reaching, engaging and interacting with your customers. From driving sales, boosting your brand awareness and even conducting Marketing Research, this workshop will outline how new businesses of all sizes can utilise Social Media effectively. This session will cover: Choosing the right…

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Becoming an Employer

September 6 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop aims to help you understand the process of employing people. It will also deal with legal obligations and point you in the direction of further assistance. The workshop will examine: preliminary steps such as job descriptions and salary recruiting new staff how to confirm a job offer registering as an employer with HMRC your obligations when an employee starts work health and safety legislation and employers’ liability insurance managing staff performance By the end of the…

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Business Start-Up: Marketing

September 11 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.   Click here to book your place

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Business Start-Up: Business Planning

September 18 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop will help you create a robust business plan. The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.   Click here to book your place

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Facebook for Business (Intermediate) – DigitalBoost

September 19 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions. Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target,…

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Business Start-Up: Finance

September 25 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop aims to give an introduction to the role of finance in business. The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.   Click here to book your place

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Advertising and Promotion

September 26 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop will give you the knowledge and skills you need to identify the best methods of promotion for your business and to produce an advertising plan to boost sales. In this workshop you will: identify what and where the markets are for your business describe the key ingredients for a successful advertisement list the cost benefits of using different ways of advertising identify the best medium for your business evaluate the benefits of setting up a website…

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October 2019

LinkedIn for Business (Intermediate) – DigitalBoost

October 17 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand. LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives. You’ll learn when to use personal and company…

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Branding: How to Build a Brand

October 23 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Branding: Who am I? Understanding your brand USP and values Defining the audience for your brand The value of provenance & telling your story as a brand How to raise the profile of your brand on social media Connecting with your audience & brand influencers The half-day workshop will be interactive, and participants will complete a worksheet during the session focused on creating and defining the characteristics of their brand. Fiona Chautard is a qualified business coach, experienced mentor and…

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Creative Toolkit – Session 1 of 3

October 30 @ 10:00 am - 12:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Why am I designing/making/in business? What am I committed to? Prime your mind to be in the best state for productivity. Set your Intentions. Marion Morrison is a coach, trainer and motivational speaker who uses self leadership tools, time management techniques, confidence building and emotional resilience to help individuals clarify their goals, achieve development objectives and to unlock their potential. “Marion’s passion, dedication, enthusiasm and sparkling energy are so contagious – engage with her when you want to take charge…

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November 2019

Market Research: Who is My Customer?

November 20 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Market Research: Who is My Customer? How to conduct market research for your brand Identifying who the customer is for your brand Creating different customer profiles for your brand Introduction to the basic elements of retailing Defining the difference between wholesale and direct selling How to sell online Building audience/ profile/ traffic for your brand through social media The half-day workshop will engage participants to answer questions about their own business and fill in a worksheet during the course of…

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December 2019

Website in a Day

December 4 @ 9:00 am - 4:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Website in A Day Are you a start-up or small business who wants to set up a website you can self-manage? This fun but practical one-day free workshop is perfect - at the end of the day you will have a site ready to go live. The website will include: flexible, easy to use website with the ability to make changes; up to 6 pages; e-commerce functionality; mobile optimised; SEO friendly; design banners; call-to-action buttons; a conversion strategy for enquiries. After…

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