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Create a Marketing Plan masterclass
January 15 @ 9:30 am - 12:30 pm
This half-day workshop aims to give an overview of marketing and will explore approaches to raising the profile of your business.
Marketing is seen by many as important, but complicated, expensive and hard to ascertain what works and what doesn’t. Marketing is fundamental to business and indeed the economy. Our marketing masterclass with Frank Gormanley of Forever Great will focus on keeping marketing simple. Presenting a realistic, creative, current and cost-effective process to marketing.
This fun, interactive and lively session will touch on basic theory of marketing principles, but focus more on creativity, campaigns, digital and traditional methods, evaluation tools – with various ‘doing’ activities that put things into practice. You’ll leave the workshop with a worksheet and everything you need to create a marketing masterplan.
Frank Gormanley founded ‘Forever Great’ in 2017 with a vision of supporting others to achieve their objectives through creative Marketing and Business Development activity. From Retail, Education to Economic Development, Frank has supported various organisations over the years developing their visions and helping shape their journeys.
With a BA in Business Management, Postgraduate in Further Education, Vice President at Ayrshire Chamber of Commerce, Vocalists with band Angelstar and business contributor to the Ayrshire Magazine, Frank is always pushing and encouraging enterprise and young people to develop, innovate, and to adopt-attitudes and behaviours to become Forever Great.
Funded by Renfrewshire Council – Invest in Renfrewshire