Business Incubator and retail academy in Paisley, Scotland

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November 2019

Market Research: Who is My Customer?

November 20 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Market Research: Who is My Customer? How to conduct market research for your brand Identifying who the customer is for your brand Creating different customer profiles for your brand Introduction to the basic elements of retailing Defining the difference between wholesale and direct selling How to sell online Building audience/ profile/ traffic for your brand through social media The half-day workshop will engage participants to answer questions about their own business and fill in a worksheet during the course of…

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Business Start-Up: Business Planning

November 20 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Creating Killer Graphics In Canva 2.0

November 21 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Create stunning images for presentations, your website/blog, email newsletters and any social media channels. This workshop is not exclusively for online marketing, you will learn to create images for print as well - e.g. business cards, flyers, posters or invitations. At the end of the session, you will be able to edit pictures, design cover photos, collages and create stellar images to market your business both offline and on. Become aware of Canva as a graphic design tool Understand how…

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Business Start-Up: Finance

November 27 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Profitable Customer Service

November 28 @ 5:30 pm - 8:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event In this workshop you will: appraise the role of customer service in yielding competitive advantage improve your own customer service understand the role of technology in managing and delivering customer service understand the role of social media in managing reputation share models of best practice in delivering customer service consider an action plan for the integration of a customer focussed culture learn about legislation, standards and codes of practice that affect the delivery of…

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December 2019

Get Real Results From Your Website

December 3 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event This workshop will: explain what makes a good website enable constructive criticism of your current website help you set measurable and achievable goals for your site assist you in preparing a detailed plan for a new or revised website prepare you to work with suppliers to create an effective site By the end of the workshop you will have the knowledge necessary to improve your site and increase visitor numbers. Click here to book…

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Effective use of Social Media

December 3 @ 2:00 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event Social Media offers businesses a way of reaching, engaging and interacting with your customers. From driving sales, boosting your brand awareness and even conducting Marketing Research, this workshop will outline how new businesses of all sizes can utilise Social Media effectively. This session will cover: Choosing the right social media platform(s) for your business How to use Social to increase awareness of your brand, as well as to strengthen your brand associations How to…

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Website in a Day

December 4 @ 9:00 am - 4:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Website in A Day Are you a start-up or small business who wants to set up a website you can self-manage? This fun but practical one-day free workshop is perfect - at the end of the day you will have a site ready to go live. The website will include: flexible, easy to use website with the ability to make changes; up to 6 pages; e-commerce functionality; mobile optimised; SEO friendly; design banners; call-to-action buttons; a conversion strategy for enquiries. After…

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Business Start-Up: Marketing

December 4 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Making Tax Digital

December 5 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event This workshop aims to explain what Making Tax Digital requires of clients and the purpose of changes to the UK tax system. The workshop explains the new legislation in regard to keeping financial records and reporting to HMRC and will provide guidance on how businesses can become Making Tax Digital compliant. The workshop will also outline the digital options available to businesses. Key Learning Outcomes: Awareness of Making Tax Digital and requirements for compliance…

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Pinterest, Instagram and Photography for Business – DigitalBoost

December 5 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos. Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact. Discover the basic ‘does and don’ts’ of…

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Pinterest, Instagram and Photography for Business – DigitalBoost

December 5 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event Move from beinga beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact. Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts…

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Setting up and Selling on Amazon, Etsy & Ebay

December 9 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event Business Gateway is delivering a great free workshop aimed at helping you learn the process of setting up and selling products through some of the major online channels, Amazon, Etsy and Ebay. This event will cover: Key information on why using these marketplaces will aid sales The process in setting up online through these platforms Information on the rules and policies of these online marketplaces Best practice in managing sales enquiries through to posting and the importance…

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Business Start-Up: Business Planning

December 10 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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What to expect from this event The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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Business Start-Up: Finance

December 11 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
+ Google Map

What to expect from this event The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. Click here to book your place

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