Business Incubator and retail academy in Paisley, Scotland

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May 2019

Social Media

May 30 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop will increase your understanding of social media and how it can be used for the benefit of your business. This workshop will show you how to use social media: as a customer service platform to increase awareness of your brand for product/service research to improve your search engine optimisation to measure the results of your marketing By the end of the workshop you will have a good understanding of the advantages and dangers of social media.…

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June 2019

Social Media Essentials for Start Ups

June 4 @ 2:00 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop will help provide start-ups with an overview of the most popular Social Media platforms used for Business and provide useful insights in how to use Social Media effectively. Social Media offers businesses a way of reaching, engaging and interacting with your customers. From driving sales, boosting your brand awareness and even conducting Marketing Research, this workshop will outline how new businesses of all sizes can utilise Social Media effectively. This session will cover: Choosing the right…

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Marketing: Create a One-Page Marketing Plan

June 5 @ 10:00 am - 1:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom

This half-day workshop aims to give an overview of marketing and will explore approaches to raising the profile of your business and will include: Identifying your Marketing Aims Multi-Channel Marketing: Identifying the most appropriate channels of marketing for your business Connecting with your audience & influencers of your brand Competitor analysis: how to stay ahead of the competition. PR & Media: An introduction of how to write a press release and approach the media Creation of a one-page Marketing Plan…

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Bookkeeping

June 6 @ 9:30 am - 1:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop aims to equip you with the knowledge and skills necessary to manage your finances and comply with regulatory and legal requirements through a relevant bookkeeping system. This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised which financial statements and statutory returns are relevant to your business different accounting periods and financial years how to use financial records for…

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Business Start-Up: Marketing

June 11 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.   Click here to book your place

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Mastering Selling Skills

June 13 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This course aims to improve your selling skills, thereby increasing sales. In this workshop you will learn how to: identify customer requirements through questioning techniques identify the products and services that meet the customer’s needs interpret buying signals and close the sale explain the difference between features and benefits generate further interest handle customer queries, objections, feedback and reactions agree terms of sale to meet customer’s requirements complete paperwork and quotations monitor sales progress and pass data to…

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Effective eCommerce – DigitalBoost

June 13 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Want to grow your business? Not sure about selling online? This workshop will arm you with valuable skills and information that will help you increase the effectiveness of your eCommerce presence. What’s the best way to sell YOUR products online? The key to improving your eCommerce business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using eBay or Amazon, neither or both? This workshop will also take you through…

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Business Start-Up: Business Planning

June 18 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop will help you create a robust business plan. The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.   Click here to book your place

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Sales Strategy – How to plan for success

June 19 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Learn the key skills and knowledge needed to be able to develop a sales strategy to help you increase your sales and use sales leads to maximum effectiveness. Business Gateway are pleased to be hosting a workshop aimed at helping you develop an effective sales strategy to support your business' sales goals in 2018. Selling is at the core of any business, and most businesses are always looking to work out ways to sell more effectively. Having an…

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Business Start-Up: Finance

June 25 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop aims to give an introduction to the role of finance in business. The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.   Click here to book your place

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Retailing: Pitching to Buyers

June 26 @ 10:00 am - 1:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom

This half-day workshop will focus on the value of selling via a stockist / retailer versus selling direct via your own website and will explore: How to cost & price your work for wholesale sales Researching your market How to target & approach the right buyers Using social media to approach buyers /stockist and raise your profile Preparing for a Trade Show Building and maintaining relationships with buyers How to negotiate with a buyer The workshop will engage participants during…

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August 2019

Producing Engaging Online Content (Intermediate) – DigitalBoost

August 15 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content. Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you…

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September 2019

Facebook for Business (Intermediate) – DigitalBoost

September 19 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions. Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target,…

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October 2019

LinkedIn for Business (Intermediate) – DigitalBoost

October 17 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand. LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives. You’ll learn when to use personal and company…

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December 2019

Pinterest, Instagram and Photography for Business – DigitalBoost

December 5 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos. Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact. Discover the basic ‘does and don’ts’ of…

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