Business Incubator and retail academy in Paisley, Scotland

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September 2019

Business Start-Up: Business Planning

September 18 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop will help you create a robust business plan. The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.   Click here to book your place

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Facebook for Business (Intermediate) – DigitalBoost

September 19 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions. Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target,…

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Business Start-Up: Finance

September 25 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop aims to give an introduction to the role of finance in business. The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.   Click here to book your place

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Advertising and Promotion

September 26 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details This workshop will give you the knowledge and skills you need to identify the best methods of promotion for your business and to produce an advertising plan to boost sales. In this workshop you will: identify what and where the markets are for your business describe the key ingredients for a successful advertisement list the cost benefits of using different ways of advertising identify the best medium for your business evaluate the benefits of setting up a website…

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October 2019

Tourism – Customer Care Essentials

October 3 @ 10:00 am - 4:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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This workshop will explore what good customer care looks like and will include top tips on customer care over-the-phone; face-to-face and online. It will focus on what works already and what your business needs to do to create real customer loyalty. The session will equip you with an understanding of how to deliver good customer service and will explore accreditation including accessible tourism. The importance of effectively utilising online booking platforms will also be addressed as well as guidance on…

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Social Media

October 10 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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This workshop will show you how to use social media: as a customer service platform to increase awareness of your brand for product/service research to improve your search engine optimisation to measure the results of your marketing By the end of the workshop you will have a good understanding of the advantages and dangers of social media. You will also have a social media action plan designed to improve your sales. Click here to book your place

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Business Start-Up: Marketing

October 15 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you Click here to book your place

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LinkedIn for Business (Intermediate) – DigitalBoost

October 17 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand. LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives. You’ll learn when to use personal and company…

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Business Start-Up: Business Planning

October 22 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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The workshop will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.   Click here to book your place

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Branding: How to Build a Brand

October 23 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Branding: Who am I? Understanding your brand USP and values Defining the audience for your brand The value of provenance & telling your story as a brand How to raise the profile of your brand on social media Connecting with your audience & brand influencers The half-day workshop will be interactive, and participants will complete a worksheet during the session focused on creating and defining the characteristics of their brand. Fiona Chautard is a qualified business coach, experienced mentor and…

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Trading Online

October 24 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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The workshop will examine: e-commerce opportunities for your business selecting products to sell online what product catalogues and shopping carts are available appropriate payment options the importance of usability and search engine optimisation processes for order management and fulfilment distance selling regulations good practice in data security website performance measures selecting suppliers By the end of the workshop you will be able to draw up a detailed action plan to set up your online trading presence. Click here to book…

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Creative Toolkit – Session 1 of 3

October 30 @ 10:00 am - 12:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Why am I designing/making/in business? What am I committed to? Prime your mind to be in the best state for productivity. Set your Intentions. Marion Morrison is a coach, trainer and motivational speaker who uses self leadership tools, time management techniques, confidence building and emotional resilience to help individuals clarify their goals, achieve development objectives and to unlock their potential. “Marion’s passion, dedication, enthusiasm and sparkling energy are so contagious – engage with her when you want to take charge…

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November 2019

Market Research: Who is My Customer?

November 20 @ 9:30 am - 12:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Market Research: Who is My Customer? How to conduct market research for your brand Identifying who the customer is for your brand Creating different customer profiles for your brand Introduction to the basic elements of retailing Defining the difference between wholesale and direct selling How to sell online Building audience/ profile/ traffic for your brand through social media The half-day workshop will engage participants to answer questions about their own business and fill in a worksheet during the course of…

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December 2019

Website in a Day

December 4 @ 9:00 am - 4:00 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Website in A Day Are you a start-up or small business who wants to set up a website you can self-manage? This fun but practical one-day free workshop is perfect - at the end of the day you will have a site ready to go live. The website will include: flexible, easy to use website with the ability to make changes; up to 6 pages; e-commerce functionality; mobile optimised; SEO friendly; design banners; call-to-action buttons; a conversion strategy for enquiries. After…

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Pinterest, Instagram and Photography for Business – DigitalBoost

December 5 @ 1:30 pm - 4:30 pm
InCube, 27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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Event details Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos. Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact. Discover the basic ‘does and don’ts’ of…

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