Business Incubator and retail academy in Paisley, Scotland

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Market Research: Who is My Customer?

November 20 @ 9:30 am - 12:30 pm

Market Research: Who is My Customer?

  • How to conduct market research for your brand
  • Identifying who the customer is for your brand
  • Creating different customer profiles for your brand
  • Introduction to the basic elements of retailing
  • Defining the difference between wholesale and direct selling
  • How to sell online
  • Building audience/ profile/ traffic for your brand through social media

The half-day workshop will engage participants to answer questions about their own business and fill in a worksheet during the course of the workshop which will provide the basis for a working retail strategy for their own business. At the end of the workshop participants will have created a document which gives an outline of their own retail strategy, target audience and 3 main goals to focus on going forward.

Fiona Chautard is a qualified business coach, experienced mentor and adviser to the creative industries with a specialism in fashion, textiles and design. She is the specialist industry adviser for fashion, textiles and retail at Textiles Scotland, Cultural Enterprise Office and Fashion Foundry where she advises & mentors creative businesses and individuals. She is a mentor for the Craft Council and Fashion Foundry and serves on advisory boards at Caledonian University and Textiles Scotland.

Funded by Renfrewshire Council – Invest in Renfrewshire


November 20
9:30 am - 12:30 pm
Event Category:


27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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