Business Incubator and retail academy in Paisley, Scotland

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Market Research: Who is My Customer?

20th November 2019 @ 9:30 am - 12:30 pm

Market Research: Who is My Customer?

In this interactive workshop you will find out how to:

– conduct market research for your brand

– identify who the customer is for your brand

– create different customer profiles for your brand

The half-day workshop will engage you to answer questions about your own business and a worksheet will provide the basis for a working strategy. At the end of the workshop you will have created a document which gives an outline of your target audience and 3 main goals to focus on going forward.


Fiona Chautard is a qualified business coach, experienced mentor and adviser to the creative industries with a specialism in fashion, textiles and design. She is the specialist industry adviser for fashion, textiles and retail at Textiles Scotland, Cultural Enterprise Office and Fashion Foundry where she advises & mentors creative businesses and individuals. She is a mentor for the Craft Council and Fashion Foundry and serves on advisory boards at Caledonian University and Textiles Scotland.


Funded by Renfrewshire Council – Invest in Renfrewshire

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20th November 2019
9:30 am - 12:30 pm
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27 High Street
Paisley, Renfrewshire PA1 2AF United Kingdom
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